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What is ESG? The direction of using AI in organizations.

ESG has become a significant trend, especially towards the end of 2023, following the government's announcement that Funds that invest in ESG stocks can receive an additional THB100,000 tax deduction. Therefore, it becomes of interest to investors or the taxpayer market.

From an investor's perspective in the ESG space, they look for companies that prioritize environmental responsibility, determine which companies are environmentally conscious and focus on issues such as their carbon footprint. They examine aspects like the amount of carbon emissions generated by a company's operations and how these emissions can be reduced in the future. The question of whether it is possible, in the future, for companies to entirely eliminate carbon emissions also comes into consideration.

ESG: Environmental, Social, and Governance


E - Environment: An example is PTT, an oil production company, which may not be able to directly reduce carbon emissions. However, they engage in activities known as Carbon Credits. When the company cannot reduce the amount of carbon released into the air through its operations, it creates oxygen or ozone, demonstrating environmental and social responsibility.


S - Social: This refers to the societal context in which we exist. In investment terms, it involves stakeholders. For example, organizations consist of employees, and without them, there is no company. Companies need to take care of their employees, offering fair compensation, ensuring good relationships with partners, shareholders, and disclosing profit margins and investment plans. Companies or individuals that consider environmental and social aspects contribute to a friendly and mutually beneficial coexistence.


G - Governance: This aspect relates to transparency and ethical conduct. Are executives embezzling funds? Is there proper auditing? Organizations that prioritize transparency and fairness create an environment where everyone can coexist in the long term.


In Thailand, many companies, especially those listed on the main stock market or the MAI market, fall under the ESG framework.


The direction of utilizing AI in our organization follows the principles of ESG.

Microsoft Office recently launched Copilot, a Generative AI similar to ChatGPT. For example, during online meetings, Copilot can summarize the discussions into actionable items for us. Afterward, we can review to determine if it makes sense. This is particularly beneficial for individuals engaged in numerous meetings who may not have the time to distill productivity. With AI assistance, we can enhance our productivity, allowing us to focus on driving forward. This not only saves time spent on summarization but also provides more time to apply the insights to social aspects, such as overseeing employees overall or even in summarizing meetings where everyone can understand and share the same direction – a component of Governance. Certainly, as we reduce our working hours, our electricity consumption decreases. With AI benefiting tens or hundreds of individuals, it can significantly contribute to an overall reduction in electricity usage.

Another example is Dynatrace, an AI that has been trained, and Dynatrace's Agent can detect problems or errors. Devis AI can summarize the root cause of an issue, specifying the timeframe of when the problem occurred. We can instruct it to notify Tier1, Tier2, and Tier3 support, monitoring the time it takes to resolve the issue. With early awareness of the problem, quick resolutions can be implemented, resulting in improved service for customers. When customers in this group access the application, they won't experience delays or issues, leading to increased overall productivity.

In conclusion, readers can consider how AI, whether Copilot or Dynatrace AI, can be integrated into our operations. Understanding how to effectively use AI can enhance productivity and contribute to a more sustainable world.


If you are interested in Dynatrace products or Digital Immune System solutions to strengthen your organization's IT systems, you can contact DPM Thailand.

Phone number: 062-014-5666


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