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Exclusive Interview: CEO Talks

Strategy, Market Expansion, Challenges, and Trends

Hello everyone! DPM has been in the industry for the past 10 years, particularly in Thailand. DPM has been working in the field of observability, which was previously known as application performance monitoring, log monitoring, and infrastructure monitoring. These were all considered siloed approaches. However, the term "observability" was coined recently to encompass all these aspects—logs, application, and network monitoring—under one terminology. DPM has been working in the observability space for the past 10 years.

What is DPM’s current business strategy?

Going forward, when we look at observability across various verticals and industries, we see that to provide better visibility and create a more secure and robust environment, we need to go beyond observability. That’s where our focus is now. We are not just looking into this but actively working on and providing expert solutions and services in what we call the Digital Immune System (DIS). This term, coined by Gartner a couple of years ago, encompasses six core pillars: Applied Observability, Software Supply Chain Security, AI-augmented Testing, Chaos Engineering, Site Reliability Engineering, and Auto-Remediation or Self-healing. These six core pillars form the foundation of our digital immune system strategy. DPM provides support, services, and technology solutions to our partners, clients, and customers in these areas. Going forward, DPM stands as an expert in the DIS offering.

Why did you decide to enter the Philippines as a second market, in addition to Thailand?

As we work with many industries and various organizations across Thailand, it became evident that there were significant gaps and challenges in the market that our customers and partners were facing. These challenges are not unique to Thailand; they are prevalent across the region.

The Philippines became an attractive and interesting market for us because, among ASEAN countries, the Philippines is at a critical stage of scaling up its digital transformation. We see banks, governments, and enterprises investing heavily in digital transformation. This made the Philippines a compelling market for us, not only from our perspective but also because our customers in Thailand requested our assistance with their entities and partners in the Philippines.

The Philippines became our first choice to enter a new market due to the significant opportunities and demand for assistance as organizations accelerate their digital transformation. This is why we identified the Philippines as the first landing space outside Thailand. This is just the beginning, as DPM plans to establish itself as a subject matter expert in the Digital Immune System not only in Thailand but globally. Entering the Philippines is our first step towards this goal.

Top challenges facing DPM and the software industry today

The challenges DPM faces today within the software industry are multifaceted. One primary challenge is that, despite the acceleration in digital transformation, many organizations still operate in silos. This siloed approach creates significant challenges and gaps for two main reasons:

first, to accelerate output and achieve a better return on investment (ROI), it is crucial for organizations to work collaboratively across functional teams and departments. Unfortunately, this level of cross-functional cooperation is not happening as much as we would like.

Secondly, particularly in Thailand, we notice a disparity in how organizations view investments versus cost centers. This perspective creates challenges when addressing observability, software supply chain security, or AI-augmented testing. The ratio of developers to testers to security personnel is significantly imbalanced, with more resources allocated to development teams and fewer to security and testing teams. This imbalance poses a considerable challenge for us as an organization. When working with customers and partners, we often face the task of creating awareness and driving the acceleration of their digital transformation strategies.

Additionally, internally, we continuously strive to optimize costs for our customers, which is another significant challenge in the markets we operate in.

What trends do you see in the software industry?

The trends we see in the market today are quite evident. Everybody is talking about AI and wants to jump on the bandwagon. However, I think it’s too early or premature to determine how we will fully utilize AI in our daily workflows. Yes, it is already disrupting our work life, but we currently lack enough capabilities and experts to harness the full potential of AI. We are using AI in various forms and factors in our organizations and daily lives, but it is still at an infancy level. We need to spend more time researching and understanding how to leverage AI to solve our daily problems and challenges, rather than creating more complex issues.

AI is here to stay and will keep evolving, continuously changing our daily workflows. Therefore, we need to keep a strong focus on investing in AI within the software industry.

Another significant trend is the adoption of no-code and low-code platforms. These platforms bring their own set of challenges, such as creating a sort of black box where there is little visibility into how applications are being developed. As environments become more complex and cyberattacks more sophisticated, the potential for vulnerabilities in these applications increases. While no-code and low-code platforms will continue to grow and become more enriching, we must be vigilant to ensure there are no loopholes or vulnerabilities.

Going forward, we need to be cognizant, aware, and evaluate the opportunity cost of the technologies we adopt and how we integrate them into our processes.


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